# Tools, audits, and guides for growth teams.

Free diagnostic audits, executive briefing templates, solution briefs, developer MCP tools, and open-source skills for cross-channel advertising operations across 43 advertising platforms.

## Executive Briefings & Customer Stories

[CUSTOMER STORY · SEAL SECURITY **Paid campaigns, run by the technical team.** \
How DevRel manages Google Search, Reddit, and Meta campaigns through Synter MCP.\
Download the brief ↗](/content/resources/seal-security-use-case/index.html)  
[CUSTOMER STORY · HYRAX **Bring a developer product to market.** \
Google, Reddit, LinkedIn, and Meta campaigns with shared measurement.\
Download the brief ↗](/content/resources/hyrax-use-case/index.html)  
[CUSTOMER STORY · SPAN **Connect the account journey.** \
Account audiences, LinkedIn targeting, and connected Search retargeting.\
Download the brief ↗](/content/resources/span-use-case/index.html)  
[CUSTOMER STORY · AMP **Reach developers by intent.** \
A historical campaign-preparation workflow: intent groups, reviewable drafts, and approval before activation.\
Download the brief ↗](/content/resources/amp-use-case/index.html)  
[CUSTOMER STORY · BIRDSEYE POST **Keep acquisition in view.** \
Meta and Google Search operations, pacing checks, and search-term review.\
Download the brief ↗](/content/resources/birdseye-post-use-case/index.html)  
[CUSTOMER STORY · ANTERIAD **Connect programmatic and outbound.** \
Shared account audiences across StackAdapt media and outbound planning.\
Download the brief ↗](/content/resources/anteriad-use-case/index.html)  
[CUSTOMER STORY · KINTSU **Connect local intent with campaign review.** \
Kintsu Medical Aesthetics uses Synter to prepare local Search campaigns and inspect activity across Google and Meta.\
Download the brief ↗](/content/resources/kintsu-use-case/index.html)  
[CUSTOMER STORY · PINNACOL ASSURANCE **Make Search settings easier to inspect.** \
Pinnacol Assurance uses Synter MCP to inspect Google Ads account context, campaign schedules and negative keywords.\
Download the brief ↗](/content/resources/pinnacol-use-case/index.html)  
[OPERATING GUIDE · PDF **Getting Started with AI Agents in Advertising** \
Why 43% of media & growth leaders prioritize operational efficiency over transformation, with a 30-day playbook to deploy agents with spend guardrails and human approval gates.\
Download guide ↗](/content/resources/media-entertainment-agentic-ai/index.html)  
[TEMPLATE · PDF + MD **Quarterly Business Review (QBR) Template** \
Executive briefing template covering performance, budget pacing, creative fatigue, and decision gates for leadership and client reviews.\
Get template ↗](/content/resources/qbr-template/index.html)  
[SOLUTION BRIEF · PDF **Synter Solution Brief for Growth Teams** \
Architectural overview of cross-channel campaign orchestration, spend governance, and multi-agent execution across 43 advertising platforms.\
Download brief ↗](/content/resources/solution-brief/index.html)

## Instant Cross-Channel Diagnostic Tools

[DIAGNOSTIC TOOL **Free AI Campaign Performance Report** \
Audit cross-channel spend pacing, attribution gaps, creative fatigue, and ROAS across connected ad accounts in minutes.\
Generate report ↗](/content/free-report/index.html)  
[AUDIT TOOL **Microsoft Advertising Wasted Spend Finder** \
Identify non-converting search queries, loose phrase match leaks, and negative keyword candidates on Bing Ads.\
Run audit ↗](/content/free-microsoft-ads-audit/index.html)

## MCP Servers & Open Skills

[DEVELOPER MCP **Universal Ads MCP Server** \
Connect Claude, Cursor, ChatGPT, and custom agents to 43 advertising platforms, with spend guardrails and verified write gates.\
Install MCP ↗](/content/mcp/index.html)  
[OPEN SOURCE **Synter Free Agent Skills Catalog** \
50+ tested procedures for budget pacing, keyword mining, RSA headline diversity, and multi-touch attribution.\
View on GitHub ↗](https://github.com/Synter-Media-AI/free-skills)  
[DOCUMENTATION **Developer API & SDK Docs** \
Complete integration references for Nango OAuth, Webhooks, programmatic reporting, and custom agent procedures.\
Read docs ↗](https://docs.synterai.com/)

## Playbooks & Strategic Manuals

[OPERATING MANUAL **The Synter Manual** \
Comprehensive guide to media planning, conversion tracking, dayparting, and agent-driven campaign execution.\
Read manual ↗](/content/manual/index.html)  
[PLAYBOOK **ChatGPT Ads 9-Step Launch Workflow** \
Step-by-step workflow to build and validate conversational context ads on OpenAI with full tracking verification.\
Read playbook ↗](/content/resources/chatgpt-ads-launch/index.html)  
[STRATEGY GUIDE **ChatGPT Ads with Synter** \
How conversational placement matching works and how to scale 100+ creative variants across conversational context.\
Read guide ↗](/content/resources/openai-ads-synter/index.html)  
[RESEARCH LIBRARY **Research & Field Notes** \
Weekly breakdowns on cross-platform attribution, generative ad creative, and autonomous bid optimization.\
Browse library ↗](/content/insights/index.html)