# Connect the account journey.

Bring LinkedIn engagement and search demand into the same enterprise acquisition program.

**41%**

lower cost per qualified enterprise lead

**84%**
target-account engagement

**2.4X**
sales pipeline velocity

## The job

Span needed to connect upper-funnel engagement with high-intent search demand while reducing manual audience-list work.

## The work

Synter connected first-party Matched Audiences in LinkedIn with Google Search retargeting. Shared account signals informed the campaigns, and attribution followed the buying committee across its journey.

## The results

The existing Span case study reports a 41% reduction in cost per qualified enterprise lead, 84% target-account engagement and 2.4X sales pipeline velocity.

Source: Synter’s Span executive case study. The original document does not specify a measurement period; these results describe that program.

## From the studio to the market

## See the work in motion.

01 / From the studio to the market 1080p · 21s  
02 / Agency creative review 4K · 8s  
03 / B2B campaign launch 4K · 8s  
04 / Enterprise campaign briefing 4K · 5s  
05 / Synter edits the creative 4K · 10s  
06 / Campaign optimization 4K · 13s  
07 / Building an audience 4K · 11s  
08 / Landing page work 4K · 10s

Product films preview sample workflows. Human scenes were created with Higgsfield. The new agency, B2B and enterprise films are available in 4K here. Background loops use lighter HD versions.