Connect the account journey.

Bring LinkedIn engagement and search demand into the same enterprise acquisition program.

41%

lower cost per qualified enterprise lead

84% target-account engagement

2.4X sales pipeline velocity

The job

Span needed to connect upper-funnel engagement with high-intent search demand while reducing manual audience-list work.

The work

Synter connected first-party Matched Audiences in LinkedIn with Google Search retargeting. Shared account signals informed the campaigns, and attribution followed the buying committee across its journey.

The results

The existing Span case study reports a 41% reduction in cost per qualified enterprise lead, 84% target-account engagement and 2.4X sales pipeline velocity.

Source: Synter’s Span executive case study. The original document does not specify a measurement period; these results describe that program.

From the studio to the market

See the work in motion.

01 / From the studio to the market 1080p · 21s
02 / Agency creative review 4K · 8s
03 / B2B campaign launch 4K · 8s
04 / Enterprise campaign briefing 4K · 5s
05 / Synter edits the creative 4K · 10s
06 / Campaign optimization 4K · 13s
07 / Building an audience 4K · 11s
08 / Landing page work 4K · 10s

Product films preview sample workflows. Human scenes were created with Higgsfield. The new agency, B2B and enterprise films are available in 4K here. Background loops use lighter HD versions.